Reading

Reading

Great texts to put your kids to sleep.

Accessible online pieces for the lay person.

Consumers show asymmetries, with losses from their reference points
looming larger than gains, and future, uncertain, or ambiguous events
heavily discounted relative to the present. For example, a majority of
drivers queued on a congested highway have the perception that other
lanes move more quickly than their own. This is caused by loss
aversion, the fact that falling behind the truck one lane over is more
noticeable and more painful than the satisfaction from gaining
equivalent ground. This leads drivers, and consumers more generally,
to mistrust proposed changes from their status quo, and to fear
markets that confront them with these choices.

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